Here's one for the "Stupior-genuises" at DU to ponder.
I live less than 2 miles from a Pepsi bottling plant, yet I have to pay MORE for Diet Mountain Dew locally than I do at the same chain store 30 miles away.
Why is that?
(I won't mention when I worked at Pepsi, we could take all the close-dated and recently outdated product home we could carry, because they were going to dump it anyway. That is, all that wasn't donated to charity.)