The Republicans really need to start getting their message out and telling the American people how Obamacare and regulations have been killing jobs. No idea why they're not out there screaming that.
Because, and I hate to say this, but the average American doesn't care, and to start hammering the message 14 months out will eventually dull out the senses as well as cost far more money than the RNC needs to spend.
Better to keep their powder dry for now. Let the primary process play out, then focus on the general. This time next year, however, expect them to be hammering those very points home, and HARD.