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Author Topic: Racial hoax causes PR headache for McDonald’s  (Read 1166 times)

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Offline Ralph Wiggum

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Racial hoax causes PR headache for McDonald’s
« on: June 13, 2011, 04:26:04 PM »


An online hoax that falsely suggests McDonald's discriminates against African-American customers is causing a PR headache for the Golden Arches.

Over the weekend, the photograph above circulated widely on the internet. The image shows what looks like an official McDonald's notice in the window of a restaurant, telling customers that blacks will be charged $1.50 extra "as an insurance measure due in part to a recent string of robberies."

Many internet users retweeted the photo, using the words "Seriously McDonald's," to express their disapproval of the burger chain.

In response, McDonald's sent a tweet of its own on Saturday: "That pic is a senseless & ignorant hoax McD's values ALL our customers. Diversity runs deep in our culture on both sides of the counter."

- snip -

It's not clear who created the hoax image. It appears to have first showed up on the popular 4chan message board, and it was posted last year on an anti-McDonald's blog.

But there's no doubt it's fake. As some Twitter users have pointed out, the toll-free number given at the bottom of the sign is actually the number for ... Kentucky Fried Chicken.

LINK
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Offline Wineslob

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Re: Racial hoax causes PR headache for McDonald’s
« Reply #1 on: June 13, 2011, 04:45:31 PM »
Quote
Many internet users retweeted the photo, using the words "Seriously McDonald's," to express their disapproval of the burger chain.

Typical Liberals. Ready to believe anything as long as it fits the agenda.
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Offline Gina

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Re: Racial hoax causes PR headache for McDonald’s
« Reply #2 on: June 14, 2011, 02:51:08 AM »
Quote from: Wineslob on June 13, 2011, 04:45:31 PM
Typical Liberals. Ready to believe anything as long as it fits the agenda.

No crap!  if they really believed that McD's would lose a huge part of their money making base with that, then no wonder they voted for Obama. :mental:
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Offline SSG Snuggle Bunny

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Re: Racial hoax causes PR headache for McDonald’s
« Reply #3 on: June 14, 2011, 06:29:17 AM »
I got a dollar that says the person who posted that pic on the web probably fabricated the sign.

There purpose of the "prank" is to have it seen by as many people as possible to generate maximum outrage and embarrassment for the company. That's why the phone number was included.

If you tape it up and walk away you risk someone coming along and tearing it down or alerting management before anyone else sees it. If passers-by had photographed it we'd be seeing different pics of the same sign.

I also got another dollar some jackass will STILL sue McD's for emotional duress.
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Offline thelaughingman

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Re: Racial hoax causes PR headache for McDonald’s
« Reply #4 on: June 14, 2011, 04:04:25 PM »
Quote from: Wineslob on June 13, 2011, 04:45:31 PM
Typical Liberals. Ready to believe anything as long as it fits the agenda.

I see people of all walks of life -- liberals, conservatives, moderates -- unquestioningly believe things they read on Twitter and Facebook.  It's an epidemic.  I personally don't believe anything until I can verify it or it verifies itself.
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Offline Bondai

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Re: Racial hoax causes PR headache for McDonald’s
« Reply #5 on: June 14, 2011, 11:25:11 PM »
Actually I think it's pretty funny.... :yahoo:
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