Chavez isn't half negro, so he will automatically lose some points.
No, but he is Latino, which sets up a great PC fight. The NAACP started using the whole "People of color" meme a few years ago when it became evident that the Latinos were becoming more numerous than Blacks, and somewhat more upwardly-mobile and motivated to assimilate to boot, it's their attempt to co-opt the Latino numbers to beef up a flagging cause.