You know, Hy-Vee is the premier supermarket in the eastern half of Nebraska, having displaced many names wrought with history (Safeway, IGA, Jack & Jill, whatnot).
I can actually see this sort of thing.
In many Hy-Vees in Nebraska, early in the morning, the cafeteria has a lot of people, all of them old retirees or people on social security disability, usually for "depression."
It's kind of a gathering place for the idle.