I just saw a commercial where two 60-something women are standing on a porch sharing binoculars, watching a guy carrying a box out to the curb, that I thought was marked FREE CRAP...  One of the women remarked:  " That guy is hot. "  The other woman grabbed the binoculars, then announced:  " That's my husband! "  and ran across the street, chasing him into their house.  The box was left on the lawn and I could see that it was actually marked FREE CPAP. 
Color me confused, but mildly entertained.