The Conservative Cave

Interests => All Things Edible (and how to prepare them) => Topic started by: Uhhuh35 on December 14, 2008, 04:42:44 PM

Title: How Dumb Are You?
Post by: Uhhuh35 on December 14, 2008, 04:42:44 PM

If you can't tell the beer is cold unless the label turns blue?

(http://www.fileden.com/files/2007/6/11/1167023/coors-light-cold-activated-bottle.jpg)

Just askin'.

Title: Re: How Dumb Are You?
Post by: franksolich on December 15, 2008, 04:26:55 PM

Is that a real thing (i.e., does the label really turn blue when the beer is cold), or is that just so much marketing hyperbole?

Title: Re: How Dumb Are You?
Post by: rich_t on December 15, 2008, 05:32:10 PM

The label atcually turns blue.

Title: Re: How Dumb Are You?
Post by: franksolich on December 15, 2008, 05:34:43 PM

Quote from: rich_t on December 15, 2008, 05:32:10 PM

The label actually turns blue.

Okay.

I thought it might be another one of those gimmicks, like "battery tester"s on packages of batteries that ostensibly show if a battery's good or not, but in reality the "battery tester"'s more useless than a primitive picking his nose at a bonfire on Skins's island.

Title: Re: How Dumb Are You?
Post by: rich_t on December 15, 2008, 05:56:37 PM

It's more of a marketing thing than anything else.  The beer isn't all that cold when the label starts to turn.  At least not the last time I bought any with that label on it.