The Conservative Cave
Current Events => The DUmpster => Topic started by: franksolich on October 28, 2008, 06:18:07 AM
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http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=132x7630497
Oh my.
Hamlette (1000+ posts) Mon Oct-27-08 08:54 PM
Original message
MSNBC: "We (Rachael) Tamed the Giant of Larry King"
Brian Williams couldn't do it. Neither could Joe Scarborough, Rita Cosby, Dan Abrams, Ashleigh Banfield, Deborah Norville or Alan Keyes.
But MSNBC's new 9pmET show did. The Rachel Maddow show topped CNN's Larry King Live in the ad-friendly A25-54 demo during the month of October. King still wins the Total Viewer crown and FNC's Hannity & Colmes is #1 in both measurements.
"We've never had a performance like this in our history," MSNBC president Phil Griffin tells TVNewser. "We tamed the giant of Larry King."
Final numbers, which will include this past weekend, will be out tomorrow. But MSNBC is poised to beat CNN in the demo for three straight hours Monday-Friday — at 7pm (Hardball), 8pm (Countdown) and at 9. "The fact that we did it in the month leading up to the election is so satisfying for everyone who has worked here for the last two years," Griffin says.
But now the hard work begins. After the election, some viewers will return to routines that don't include watching cable news every night. "We've got to keep doing what we're doing. We have to be aggressive and we have to stay interesting," Griffin says. "The audience isn't going to stay at these levels but we can keep some of that audience. For once, we have a loyal audience."
Griffin says even he was surprised by Maddow's explosive growth at 9pmET, up 396% year-over-year. "We knew she was going to be good, but right out of the gate to beat Larry King? That was a dream too far."
http://www.mediabistro.com/tvnewser/ratings/october_rat...
Well, I suppose there's no need for any "fairness doctrine" now, that the other side's improving its audience.
Atman (1000+ posts) Mon Oct-27-08 08:58 PM
Response to Original message
1. Meanwhile, how's Katie Couric doing after all this time?
When will these people wake up and smell the Nielsens? Try as they might to massage the news to keep their corporate board rooms happy, sooner or later the shareholders actually might prefer to see a some real ROI.
Oh, wait...their ROI comes indirectly, via a friendly Congress. It's a bit too much to dream that that situation, too, is about to change.
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But MSNBC's new 9pmET show did. The Rachel Maddow show topped CNN's Larry King Live in the ad-friendly A25-54 demo during the month of October. King still wins the Total Viewer crown and FNC's Hannity & Colmes is #1 in both measurements.
So in other words nothing much of consequence happened but they are making a big deal of it.
Atman (1000+ posts) Mon Oct-27-08 08:58 PM
Response to Original message
1. Meanwhile, how's Katie Couric doing after all this time?
When will these people wake up and smell the Nielsens? Try as they might to massage the news to keep their corporate board rooms happy, sooner or later the shareholders actually might prefer to see a some real ROI.
Oh, wait...their ROI comes indirectly, via a friendly Congress. It's a bit too much to dream that that situation, too, is about to change.
I guess my mind isn`t up to speed yet today so could someone explain to me just what this idiot is trying to say and what "ROI" is?
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ROI = return on investment.
Something which El Stupido Supremo knows something about, being one of these "anti-capitalists" with a healthy portfolio and two homes in Connecticut.
I suspect what El Stupido Supremo is saying is that left-wing media would pay better dividends than the current media.
We know how that worked with Err America.
El Stupido Supremo twists himself up into a pretzel again.
Damn, that guy is denser than the center of a black hole.
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ROI = return on investment.
Something which El Stupido Supremo knows something about, being one of these "anti-capitalists" with a healthy portfolio and two homes in Connecticut.
I suspect what El Stupido Supremo is saying is that left-wing media would pay better dividends than the current media.
We know how that worked with Err America.
El Stupido Supremo twists himself up into a pretzel again.
Damn, that guy is denser than the center of a black hole.
Thanks,most of the time I get their little acronyms but this one just made my mind go blank trying to figure it out from the context.
I don`t think he is talking a return on investment then in the sense of a free market which is why err America is a joke.
He is suggesting a heavy dem majority will by legislative decree force all media to be lib only.
Yet they call everyone else facists.
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Oh, wait...their ROI comes indirectly, via a friendly Congress
No TexasToast...you're thinking of NPR and PBS.
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It astounds me that ANYONE watches Larry King.