Well, there's some truth to the comment, AFAIC.
Bottom line is, sex sells. That's one of the huge reasons that beach volleyball was added to the Summer Games lineup in 1992 - it's a jiggle show with athleticism to boot. Lotsa eye candy. Nobody gets hurt.
The Olympics is all about money. Every dime.
In 1976, I drove north to Montreal, Canada, and crashed the party. Tried to get a ticket to get into Olympic Stadium and was absolutely floored at the price. Couldn't afford a ticket to get in. God only knows what people are paying today.
But I got my revenge. In 2002 when the Winter Games came to Salt Lake City, Mrs. E and I rented out our finished basement and our guest room and were paid insane amounts of money for the trouble.
Did I say the Olympics were about money? Selling sexy vids helps with that.