I'd never heard of the guy until that story broke. In what way is he "prideful"? Since I don't live in his area and can't vote for him, I am unfamiliar with him other than this story.
Since he's running for Senate, his 'area' is the whole state. Prideful, because he was too convinced of his own wonderfulness to stand aside and let a better candidate run when it was clear he had hopelessly screwed the pooch (Clear to everyone but him in his pride, anyway) and there was all the time in the world to reboot. He shot himself in the foot with his mouth cannon with his ridiculous blather about women having 'natural defenses' against conception in the case of rape (The part of his comments that for some reason got almost no attention compared to his actually-understandable but poorly-communicated comment on 'Legitimate rape,' meaning simply that he did not want to set up an exception that would just end up fostering a raft of spurious rape allegations to get access to elective abortion). Frankly it troubles me as a man to think someone running for high office is that damned ignorant about biology, God knows what most of the female electorate must think about him on the substance of it, to the extent they're aware that those widely-ignored comments were made in the same appearance.
McCaskill, on the other hand, is not ignorant but is about as corrupt, crooked, and partisan in the use of any power she's ever had as a Chicago mayor, so there is of course no question about which way to vote. The only thing that can really salvage him is Democrats staying home and enough coattail effect from an energized, record-high-turnout Conservative vote to nudge him across the line, regardless what they think of his own judgment on a niche issue. Sure, he will win the one-issue pro-life vote hands down, but that's his only clear strength, and it is not enough to carry him by itself under average turnout.
The Dem candidate's minions invested 1.5 mil in him in the primary race because they figured he was the easiest to beat of the three contenders, either one of which would be kicking her ass in November. His blunder, and subsequent proud refusal to own that he blundered, is making it look like money well-spent. Other than going all in for Obamacare, McCaskill hasn't done anything to draw any particular fire in her whole term, and judging by her BS ads, for the past month or two she has been trying desperately to draw away from the Obama she couldn't tie herself too closely too for the past three and half years, since even the skewed polling we have indicates he isn't that likely to carry Missouri.