As I recall (subject to correction), Black Rifle Coffee execs got their panties in a wad because Glenn Beck had the temerity of publishing a photo of Kyle Rittenhouse wearing a BRC t-shirt. At the time, BRC was an advertiser with Beck's BlazeTV and summarily pulled the plug with Beck, insisting that they - BRC - were not in a position to endorse, support, or otherwise make any comment whatsoever about Rittenhouse.
WTF?
If even half of that is true, I don't regret my own pulling the plug on BRC and even sent the ****sticks a nastygram to that effect.