The one posting that silliness is professed lawnboy, "fescuerescue". I suspect the only grass he works with is what he smokes.
That said, Obama was the first President to use social media, and his campaign did so effectively. There's nothing wrong with going where the voters are, and the only ones for whom I have criticism in this respect are the Rs who ignored or used social media ineffectively.
Trump used social media effectively, especially in bypassing the MSM by his use of Twitter (and the MSM compounded the bypass by howling at his every Tweet,
!).