Consider how John the Baptist's head ended up on a platter.
The Baptist, a man's man if ever one existed, was lauded as a teacher and a prophet. People would come from all over to hear him preach. Even King Herod was fascinated by him and revered him. But John the Baptist was not afraid to call a sin by its name, no matter the audience, and no matter what he risked losing in the process. So he told Herod that it was a sin for him to divorce his wife and take his brother's wife. For this, he was imprisoned and eventually beheaded.
He died because he denounced immorality. Not just any immorality but sexual immorality. You might say — and most American Christians probably would say — that it was "none of his business" and he shouldn't have been so "judgmental." Love is love, after all. If Herod wanted to get rid of his wife and commit adultery with his brother's wife, so what? Why should John the Baptist have any opinion on the matter? Live and let live, John. Take it easy!
But he saw it differently. He viewed sin as something vile and toxic; something that harms not only the one who engages in it but also anyone who might come in contact with it. From John's perspective, sin had to be identified, condemned, and torn up from by the roots wherever it was found. He was a man of extreme intolerance. He was also, according to Jesus Christ, the greatest mortal man to ever live. That would seem to be a rather ringing endorsement of John's intolerant approach.
It is useful, then, to compare his attitude to that of the spineless, gutless jellyfish who call themselves "Christian" in the West today. While he died for his defense of sexual morality and marriage, polls show that the church in America has abandoned its defenses on both fronts. A majority of Christians endorse same sex marriage, divorce, and fornication. It would be one thing if a majority struggled personally with those issues. The problem is actually the opposite: there isn't any struggle. We have simply declared that these things are not sins and carry no consequence. We believe that sexual immorality, as a category, has drifted outside the realm of moral scrutiny. This has been the general trend for most of the popular sins in our society. Even abortion is enjoying approval among wide swaths of self-identifying Christians.
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