I like it. A lot. Since the NRA has taken a couple of (well-deserved) uppercuts to the jaw lately, this is the kind of thing that can breathe new life into the organization.
Wayne LaPierre has got to go, however.
And GOA has become the 2A advocacy group of note. They are filling the void left by the NRA leadership (Oliver North, LaPierre, et. al.) who look at that big pile of money they accumulate and find ways to spend it. Maybe not North so much, but as I have often said -
Organizations, over time, serve themselves first. It's human nature. No matter what the purpose of the organization is, that goal will dim and the elite class within the organization can't keep their hands out of the cookie jar and/or seek more power. It happens over and over and over again.