"On A Fast Track To Irrelevance": Drudge Report Viewership Collapses 45%, Down 9 Months In A Row
https://www.zerohedge.com/technology/fast-track-irrelevance-drudge-report-viewership-collapses-45-down-9-months-rowWe reported weeks ago that Drudge Report was in the midst of a historic viewership collapse amidst the site's new, anti-Trump ethos. That trend doesn't appear to be slowing, according to new data about the site's viewership in September.
Drudge Report saw a 45% decline in web traffic for September as a result of turning against the President, according to new comScore data. Drudge had 1,291,000 unique visitors in September, which is down from 2,340,000 during the same month a year prior, according to The New York Post.
It is the ninth month in a row that Drudge has seen its traffic decline and, even worse for Drudge, it comes at a time when political news is in high demand as the nation heads into a major general election.
Matt Lysiak, author of “The Drudge Revolution” told the Post: “It’s catastrophic what has happened to his web traffic. He’s on a fast track to irrelevance.”
The Drudge Report is a shell of its former self.
Lysiak said: “Liberals are never going to love Drudge, even if he’s not linking to stories about Hunter Biden and Joe Biden. They’ll always remember what happened with Bill Clinton.”
Drudge's September collapse comes at the same time many other political websites have seen viewership tick higher. Competitor and Fox News contributor Dan Bongino has seen his site's traffic at Bongino.com explode, up 780% year over year in September. Fox News has seen its traffic move higher by 9%, CNN's traffic has risen 11% and both the New York Times and the Washington Post have seen their traffic up 3% in September.
Howard Polskin, president and chief curator at TheRighting, commented: “Strong audience growth for most conservative websites continues to be driven by a heated news environment that shows no signs of cooling off.”
The left is never going to forget Matt Drudge. They never liked him.
Recall, Drudge's traffic fell in August fell to 63 million readers, down from 66 million in May, according to True Pundit. About a year prior, in September 2019, the site was regularly garnering 95 million readers. Comscore data also put Drudge's viewers at 1.488 million unique visitors in July, down 38% from July of 2019, according to The Wrap.
The slide comes after many conservatives, including President Donald Trump, have asserted that the site had given up its long held conservative ideology. Back in September, President Trump tweeted that his people have "all left Drudge," referring to the media mogul as a "confused MESS".
“Such an honor! Drudge is down 40% plus since he became Fake News. Most importantly, he’s bleeding profusely, and is no longer “hot”. But others are! Lost ALL Trumpers,” Trump wrote in another Tweet at the end of summer.
