When I was pricing Flu Vaccine to purchase, the best price I found was $72 for a 10 dose vial. That is the purchase price. Now, throw in a syringe, a licensed, certified person to give the shot, a Bio-waste container to get rid of (most likely the most expensive part of the who deal), and then there is of course all the paper work that you have to take care of. $30 bucks is most likely close to breaking even. Walgreens wants you in the store to buy stuff and give you coupons for transferring RX's to the store.