"Consumer sentiment" may not carry the import that the DUmmies and Homafia want to accord it. A large shift in the sentiment would be achieved by Leftists simply assertively responding to voice their vastly-increased hatred of a place they already wouldn't eat at because it has a well-known Christian bent. Like the issue of 'Registered Voters vs. Likely Voters" in political opinion polling, the real question is whether this number directly correlate to customers, or are they measuring something that doesn't actually matter.