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There have been a lot of quirky economic indicators bandied about of late, from sales of lipstick to pick-up trucks — with varied results.But men’s underwear sales even have the endorsement of former Fed Chairman Alan Greenspan, since they tend to be one of the first things men stop buying when times get tough.“Guys don’t buy underwear unless they absolutely need it,†said Marshal Cohen, chief industry analyst with NPD Group.Men’s underwear sales are up about 8 to 9 percent this quarter from a year ago, according to NPD, after sliding 4 to 6 percent during the recession.
“Guys don’t buy underwear unless they absolutely need it,†said Marshal Cohen, chief industry analyst with NPD Group.