Just as it was with Reagan, a substantial portion — possibly as much as half — of Trump’s support in 2016 was absolutely invisible. They did not put signs on their yard (they’d just get stolen and attract vandals), they did not put bumper stickers on their cars (who wants to pay for a new paint job due to key wielding fascists?), they kept their mouths shut in bars, stores, and offices (who can win an argument with a leftist fanatic?) — but once inside the privacy of the voting booth, they were quietly looking forward to kicking the political establishments of both parties, the MSM, and every one of the freaky flaky leftist SJW set right in the shins (and that's putting it politely).
So it remains today.
He is not our leader; he is our spokesman. We chose him because he said what we had been saying for years.
For just one example: I thought I had coined the word "enemedia" during the first Gulf War, to describe MSM outlets which seemed to be anxious to cover the defeat of US and allied forces at the hand of Saddam Hussein. Later, I found the word to be current among those of like mind. When Trump declared the MSM an enemy, he did not tell us what to think, but rather reflected what we had already been thinking.
On to 2020... and beyond!