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Study: Women in Bikinis Make Men More ImpulsiveBikinis and other sexy stimuli can make men more prone to seek immediate gratification — leading to blown diets, budgets and bank accounts, new research suggests.In the study, detailed in the Journal of Consumer Research, men alternately fondled t-shirts and bras (which were not being worn during the test).After touching the bras, men valued the future less and the present more, said lead researcher Bram Van Den Bergh of Katholieke Universiteit Leuven in Belgium. Viewing ads with women in bikinis had the same effect.It wasn't that the men were simply distracted by their sexual arousal, which caused them to choose more impulsively. On the contrary, they exhibited improved cognition and creativity after exposure to sexy stimuli.*snip*The study was funded by a research division of Aegis Group, a marketing company.
In other news, the sun heats the earth.
Quote from: Schadenfreude on June 13, 2008, 08:47:27 AMIn other news, the sun heats the earth. Not according to TNO.
Water is wet.
Food. Sex. Sleep. SEX, BOOZE, FOOTBALLYep. That about covers it!
SEX. FOOD. BOOZE. SEX. SPORTS. SEX. SLEEP.NOW it's fixed.
You got off your ass, now get your wife off her back.
Quote from: Schadenfreude on June 13, 2008, 08:47:27 AMIn other news, the sun heats the earth. Quote from: DixieBelle on June 13, 2008, 08:51:00 AMWater is wet. LOL