I call BS.
Why is his IT staff donors to ActBlue, a leftist political organization?
Why is he so stupid as to actually sit down with the NY Slimes in an interview, and not expect to get the shiv in the back?
I haven't read the article in the Slimes (I refuse to even open an account there, much less pay the bastards money), but those who did read it assert that Hafer was, in fact, talking about "repugnant people" as being those who are anti-Semites and white supremacists -- not necessarily his customer base, but who's to say that at least a few of those "repugnant people" enjoy BRCC's coffee as much as the Silver Star recipient?
I'm not convinced this guy is anything but a jagoff. He's assembled a lot of money through hard work and clever marketing, but he's a dumb as a box of rocks.