The press is hyperventilating over this but they apparently haven't noticed the massive number of folks that have been dumped by their employers and/or insurance companys.
Those people aren't worried about a $95 fine, they need insurance for their families.
It's $95 or 1% of your income, which ever is more. But that's only the first year. It goes up each year after that.
For individuals (whichever is greater)
2014 $95 or 1% of income above tax filing threshold ($9,500 in 2011)
2015 $325 or 2% of income above tax filing threshold
2016 $695 or 2.5% of income above tax filing threshold
Note: Penalty for dependents under age 18 is one half of the individual amount.
For families (whichever is greater)
2014 $285 or 1% of income above tax filing threshold
2015 $975 or 2% of income above tax filing threshold
2016 $2085 or 2.5% of income above tax filing threshold
For sample penalty calculations, click here »
http://www.nfib.com/research-foundation/cribsheets/individual-mandate