I read something interesting the other day re coffee chains.
http://www.slate.com/id/2180301/pagenum/all/#page_startBasically it says:
The funny thing about Starbucks is it's helped to create a coffee culture filled with a significant number of people who don't actually like Starbucks—which means that, despite conventional wisdom, it's actually a good thing to be a mom & pop coffee shop with a Starbucks nearby, writes Slate. Instead of stealing your business, you get the spillover from their store. "They'll do all of your marketing for you, and your sales will soar."
We've noticed that Starbucks has had another "positive" effect on the coffee house industry—it's trained consumers to willingly pay over $1.50 for a cuppa joe no matter where they're buying it. Maybe this is why "Just over the five-year period from 2000 to 2005... the number of mom and pops grew 40 percent, from 9,800 to nearly 14,000 coffeehouses," and "the failure rate for new coffeehouses is a mere 10 percent."