Cheap is a relative term.....
I went online to the sites quoted in the article....the reproduction sofa that seats 2 (it's 71" wide) is almost $3000. Is that cheap...yes....compared to an original restored antique. But comparing Anthropologie (the store) to Target....is a huge insult to Anthropologie.
I mix cheap with expensive all the time....most people do.
However....the decorator...Smith...is probably not by any stretch of the imagination....cheap. But....he could be doing this all free.....the amount of publicity he will get, particularly if he does a good job......could not be bought. Or he will just be paid a nominal fee....because I'm not sure "free" would be acceptable for the President (regardless of who it is) to accept.