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Facebook is facing an existential test, and its leadership is failing to address it.Good leaders admit mistakes, apologize quickly, show up where they're needed and show their belief in the company by keeping skin in the game.Facebook executives, in contrast, react to negative news with spin and attempts to bury it. Throughout the last year, every time bad news has broken, executives have downplayed its significance. Look at its public statements last year about how many people had seen Russian-bought election ads — first it was 10 million, then it was 126 million.