http://www.mafia2game.com/enter.html?lang=usM2 looking pretty damn solid and has no appearance of being willing to accept 2nd place.
I've already got the game pre-ordered so I'll report in not long after 24 Aug.
Of course Rockstar seems intent on staying the king. Their upcoming game LA Noire uses new digital-mapping technology that scans the actor's face allowing facial movements and dialogue to be recorded all in a single take as opposed to current tech requiring computer animation artists to model the facial movements to pre-recorded dialogue.
http://www.rockstargames.com/lanoire/splash.html