The largest Georgia booster club in the country is in Jacksonville.
It doesn't mean much, sir--it's still an "away" game for Georgia, and a "home" game for Florida.
It's inside the state of Florida, where the natives are likely to support the team from their own state.
The businesses of Florida, not Georgia, profit greatly from money fans of Georgia spend there; the restaurants, the bars, the gasoline stations, the hotels and motels, the tourist traps.
The state of Florida, not Georgia, collects oodles of sales-tax revenue from fans of Georgia, not to mention all the cigarettes fans from Georgia buy in Florida, paying the Florida tobacco tax; ditto for gasoline, liquor, and dining-out/lodging excise taxes too, that go to Tallahassee rather than Atlanta.
It looks to me like both businesses and the state government of Georgia get the short end of the stick.
In fact, they don't even get the end of a stick.
Ditto for the Oklahoma-Texas football game, where Texas profits even if they lose on the football field, and Oklahoma loses even when they win on the football field.