I've said this time and time again...personality has SO much to do with how we elect the POTUS. And, like Dixibelle has said time and time again, too many people want an American Idol type election and leader instead of one that has substance.
When you compare B.O. to Hillary and John McCain, he looks and SOUNDS VERY charming, charismatic, and smooth. His personality is "likable". His voice and mannerisms when giving his speeches are compelling. I believe that is why he is a magnet to the people.
Once it all gets the full exposure, things might change, for HIM.
He is likable, but he is a BIG time socialist. NO true conservative would fall for that regardless of how smooth he is.