How Dumb Are You?

[Uhhuh35]

If you can't tell the beer is cold unless the label turns blue?



Just askin'.

[franksolich]

Is that a real thing (i.e., does the label really turn blue when the beer is cold), or is that just so much marketing hyperbole?

[rich_t]

The label atcually turns blue.

[franksolich]

The label actually turns blue.

Okay.

I thought it might be another one of those gimmicks, like "battery tester"s on packages of batteries that ostensibly show if a battery's good or not, but in reality the "battery tester"'s more useless than a primitive picking his nose at a bonfire on Skins's island.

[rich_t]

It's more of a marketing thing than anything else.  The beer isn't all that cold when the label starts to turn.  At least not the last time I bought any with that label on it.