OMG!
[youtube=425,350]http://www.youtube.com/watch?v=cU6lBe47fhQ[/youtube]
The ad, according to a PPGG press release, is targeted at “young adults, ages 18-24†and seeks to draw “viewers and listeners with lively characters that provide pregnancy prevention and safer sex education in a fun and entertaining way.†The release continues, “PPGG created this campaign to stress the importance of sexual health in a creative way that breaks free from the old ineffective paradigm of relying on fear-mongering tactics to inspire behavior changes.†The release describes Steven as a “flashy flight attendant that also plays the role of sexual health educator.â€
In fact, one wonders if the writer of the press release actually saw the edited commercial. The press release says, “Throughout the ads, condoms and other birth control methods are mentioned as effective tools for preventing the spread of sexually transmitted infections (STIs) and unintended pregnancies.†Actually in this ad, condoms, patches and pills are merely presented as “choices†for making “sweet, sweet love.†Further, patches and pills don’t protect against STIs, and condoms are ineffective against several STIs, including Human Papillomavirus, which causes cervical cancer.
It is not the first “edgy†ad from the San Francisco PP chapter.
http://newsbusters.org/blogs/kristen-fyfe/2008/01/04/planned-parenthood-uses-gay-character-promote-birth-control-sort