Nosing around a bit, Peace Coffee apparently has some 65 employees and around $14 million annual revenue. Whether they are profitable,

. They're part of a collective of roasters that buy beans through collectives of growers, in several Central American countries, Colombia, Ethiopia, and Rwanda. IOW, Peace Coffee has limited influence over the quality of the beans they buy, and much/most of their buying is from countries that are (would be?) affected by Trump's tariffs. Bottom lines, Peace Coffee:
* Is a very small player in a huge marketplace;
* Is selling as premium quality but may not be and over time its quality will vary;
* Buyers are buying Prog-chic image, more so than actual quality.
They might be very decent coffee, but Costco's Kirkland or Lavazza or one of the Rogers family's brands (e.g. SF Bay) whole bean coffees are a better value for persons with ordinary tastes and a coffee grinder. I don't know where Costco's coffee beans are bought, but the Rogers family and Lavazza buy from more regions and countries than Peace Coffee and probably have more control over the quality of the beans they receive, so they may be relatively unaffected by tariffs, price or quality.