A couple of years ago, they had a episode on bottled water, another great scam of our day. They made up some very fancy labels for a bunch of fictitious bottled water brands, filled them from a garden hose behind a trendy restaurant, then had "water snobs" at the restaurant do taste testing. It was hilarious. People claimed to taste the pure sweet glacial origin of one brand, and, like DUmmies discussing Budweiser, they would then taste tap water and make an ugly face at how gross it was. All the water on the show came from the same garden hose. DUmmies will never change, until they get socialized medicine and die of neglect.
Yeah, it was kind of funny, the people they showed not picking the organic choice or the people with the banana, they were still committed to the whole organic food movement. They did a whole analogy to religious belief and organic food orthodoxy.