I remember back in the late 1980's/early 1990's when JC Penney's relocated their headquarters from NY to Plano, TX. (Dallas), there was a culture shock. The Yankees that followed in the move had to sell their quarter-million dollar one-room-with-the-bathtub-in-the-kitchen "apartments" in NY and reinvest quickly. They soon found they could afford a 5000 sq. ft. five bedroom five-and-a-half bath mansionette in Plano on a decent sized lot in a gated community.
Those Yankees thought they'd died and gone to Heaven.