The Most Mismanaged, Underutilized, and Undervalued IP in Conservative Media Is…
~~~ snipping parts before it gets to El Rusbo ~~~
The most mismanaged, underutilized, and undervalued conservative IP now is: Rush Limbaugh and the Rush Limbaugh Show. El Rushbo’s “talent on loan from God” was reclaimed by the Almighty on Feb. 17, 2021. In the five years since, he’s gone from the most ubiquitous presence in conservative media — 15 live hours of entertainment each week, plus his website, plus the Limbaugh Letter, plus his best-selling nonfiction books, plus social media, plus his Rush Revere book series for children. (Not to mention his national TV show, which ran from 1992 to 1996.)
And today… crickets and tumbleweeds.
Limbaugh was on the air for over 30 years. Presumably, his estate owns the vast archives of his work — more than 10,000 hours of live commentary and entertainment.
During his legendary, history-making media career, Limbaugh opined about virtually every political topic and social trend imaginable. Why isn’t it available to the public?
At his peak, Limbaugh was on 600 radio stations, with over 30 million weekly listeners. That’s extraordinary!
It also makes him the perfect candidate for an IP investment, because he’s still one of the biggest names in conservative media. His fans still love and respect him more than anyone else.
Why isn’t his estate monetizing his life's work? It makes no sense!
Given the sheer magnitude of his content, it’d be perfect for AI: That treasure trove of data could be repurposed in all kinds of innovative ways.
But even without AI, there’s still a demand to hear Limbaugh’s voice. And given how ideologically consistent he was, his commentary on taxes, liberal protesters, abortion, etc., is just as relevant now as it was in his heyday.
Why does his estate make it so difficult for his fans to access his work?!
If a conservative media company (Fox News, Daily Wire, etc.) relaunched The Rush Limbaugh Show, it wouldn’t just draw ratings; it could also be a springboard for other talent, because everything could be packaged together: 40 minutes of “classic” Rush every hour, plus 20 minutes of the New Guy (or Gal).
You could leverage Limbaugh’s name recognition and goodwill to elevate younger, newer talent.
Between 2013 and 2015, Limbaugh wrote five children’s books — his Rush Revere series. They were fantastic books, too. (My kids loved ‘em.) Why not keep his legacy alive by continuing the series under the watchful eye of the Limbaugh estate?
Walt Disney’s been dead for nearly 60 years, and his IPs are still entertaining fans (and raking in cash). (Mega)-dittos for Stan Lee. Couldn’t Limbaugh do the same?
And even if his estate didn’t want anyone to write additional books, what about a film/TV adaptation of Rush’s stories? If his goal was reaching kids, wouldn’t that be an effective vehicle?
What about the Limbaugh Awards for conservative excellence? Or an annual Dan’s Bake Sale gala with conservative speakers?
There are countless ways to keep Rush’s legacy front and center… but nothing’s being done!
Rush Limbaugh has now been gone for over five years — with barely any media presence whatsoever anymore — and his fans are STILL heartbroken over his absence. It speaks volumes of his impact: With his wit, charm, and good cheer, he forged such a powerful emotional connection with his audience that not even death could shatter the bond.
The Rush Limbaugh IP should be generating hundreds of millions each year. Instead of being silenced, his voice should be amplified — repurposed and repositioned for the next generation of “skulls full of mush.” The world still needs Rush Limbaugh.
And that’s the way it REALLY ought to be.
https://pjmedia.com/scott-pinsker/2026/02/20/the-most-mismanaged-underutilized-and-undervalued-ip-in-conservative-media-is-n4949768
