Pride Cometh Before the Fallhttps://pjmedia.com/caskeet/2025/08/23/pride-cometh-before-the-fall-n4942985A few years ago, on the way home from a road trip, my wife and I stopped at a Cracker Barrel along the highway. The kids had never been to one, and we wanted to share with them one of our favorite childhood experiences. Needless to say, we were disappointed. It took forever to get our food. And when it finally arrived, the food wasn’t just bad. It was downright awful. The waiter, bless his heart, was a space cadet.
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Cracker Barrel wasn’t making headline news back then, so I was unaware of what was going on behind the scenes. But apparently, Cracker Barrel was working from the same woke playbook as Bud Light, Victoria’s Secret, and Target.
Back in 2023, they caught backlash for displaying rainbow-colored rocking chairs at their restaurants in celebration of Pride Century Month. Because if there’s one thing American consumers have been begging for, it’s for corporations to shove ever bigger mouthfuls of woke politics down our throats from the second we open our eyes in the morning to the second we close them at night.
Just this past month, Cracker Barrel found itself the subject of legal complaint for civil rights abuses stemming from its embrace of DEI practices.
So this new remake – new signage, new floor layout, new menu – is just the overflowing spillage from the rancid cesspool of corporate wokeness in which Cracker Barrel has been festering for years now.
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As expected, their media mouthpieces have been parroting the same bland, lifeless, group-tested responses that AI would reject as too robotic. They want to “freshen up the experience.” They “constantly pulsed various guest segments.” Their “updated visuals will appear across menus and marketing collateral.” They are a “a destination for comfort and community.” They are “reinvigorating the dinner menu.” They’re enthusiastic about the refreshed dining and shopping experience.”
NOBODY!
TALKS!
LIKE!
THAT!
Nobody outside C-suite corporate America, anyway.
A rational - though not inexpensive - response to a restaurant being in the doldrums would be to improve food quality, update the offerings (without tossing out popular classics, and boost employee training, opportunity, and morale. Trying to re-image mediocrity and alienating half or more of your customer base by pandering to anti-family social movements will yield, well, what Bud Lite, et al, got.
As said in the article:
To be fair, there’s nothing wrong with rebranding, and static corporations might need to “shake it up” a bit to stay competitive. But the two key points that are absolutely necessary are "know your customer" and "don’t insult your customer if they don’t like what you’re trying to sell." The top-tier leadership at Cracker Barrel appears to be doing neither.
