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When a news company is forced to completely rebrand to distance themselves politically from their parent company, you know they have hit rock bottom. The MSNBC news network announced this week that they will be rebranding and will become My Source New Opinion World (MS NOW). They will also be removing the NBC Peacock from their logo. The network, which features a stable of personalities including Rachel Maddow, Ari Melber and Nicole Wallace is notorious for their far-left hot takes and extreme anti-Trump bias in their reporting. This image has led to plunging ratings in recent months.Both MSNBC and CNN dealt with staggering losses in viewership over the past year while Fox News enjoyed viewership gains in the cable news ratings war. The left-leaning networks suffered year-over-year declines in all major metrics for the second quarter of 2025 compared to the same period last year, according to the latest Nielsen data, which was reported by AdWeek.