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Jaguar's sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97.5% drop from the 1,961 units sold in the same month the previous year.Jaguar's European sales plummeted by 97.5% and year-to-date figures show a 75.1% decline in sales, with just 2,665 units sold from January to April 2025. Globally, Jaguar's performance dropped sharply from 180,833 units in 2018 to 26,862 units in FY24/25, holding a market share of just 0.1% in both Australia and the U.K.These sales figures follow Jaguar's bold rebrand in November 2024, which departs from its traditional identity. The luxury automaker unveiled a new logo and advertising campaign that notably excluded depictions of cars, instead featuring androgynous models in vibrant attire, with slogans like "Copy Nothing" and "Live Vivid," positioning Jaguar as a modern, inclusive brand.
