How Equinox and SoulCycle, two left-leaning gyms, got ‘canceled’ for supporting Trump
https://www.washingtonexaminer.com/opinion/how-equinox-and-soulcycle-two-left-leaning-gyms-got-canceled-for-supporting-trumpDemocrats have found another company to boycott.
Last month it was Home Depot, even though its President Trump supporting co-founder had retired all the way back in 2002. Now, it’s bougie millennial gyms Equinox and SoulCycle, because although the businesses have disavowed Trump, investor Stephen Ross is throwing a fundraiser for Trump’s reelection campaign.
When news of this week’s fundraiser came out, celebrities from model Chrissy Teigen to actor Billy Eichner called for a boycott of Equinox, the larger of the two businesses.
Leftists went after Home Depot because one of the founders, Bernie Marcus, was donating to Donald Trump. One problem, he is retired.
Now, they are Equinox and SoulCycle. One problem here.
The push to boycott these gyms is ironic, considering just how social justice-oriented Equinox and SoulCycle are. Neither company is short on good vibes or corporate activism.
SoulCycle, founded by two women, eliminates office hierarchy by having all employees work the front desk, and it gives employees paid time off for charity work. Like Equinox, it launched a campaign for Pride Month, as Equinox raised money for House Lives Matter, an organization “created for and by the House Ball Community, comprised of sexual and gender minority people of color (LGBTQ and gender non-conforming).”
They are really puritanical.
The Equinox-SoulCycle boycott boxes liberals into a crazy level of purism: Either find a gym that has never taken money from a Trump donor, or forever stay at home in your Lululemon leggings. And considering some of its founder’s remarks, those might not be so safe either.
Leftists on leftists.
Never interrupt your enemy when he is making a mistake.
-Napoleon Bonaparte
Allow enemies their space to hate; they will destroy themselves in the process.
-Lisa Du