She needs to get her ass back over hanging around on Skins's island. There's no way in Heaven or Hell she can get the traffic anyway else.
She needs to do things that drive traffic to her sight and over time leads to a steady customer base. If it's just her and the San Diego Union-Tribune, Fox 5, NBC 7, CBS 8, and ABC 10 duking it out for Google presence, guess who the winners will be. On Duck Duck Go, the results page keeps adding more at the bottom rather than making a user go to pages 2, 3, etc.. I DDGed "san diego news" and scrolled a long way down the results. I never saw Reporting San Diego, nads' blogsite.